Investing in creative communication
A Full-Service Creative Agency
While other creative firms may claim to be business-focused, we are first and foremost a business advisory firm who has experienced just how critical design services are to our clients’ success. Genaesis Creative was founded to address this gap of bringing a business and mission focus to branding, messaging and collateral development.
Creative Services
Branding Strategy
To make an impactful and lasting first impression, Genaesis Creative develops unique visual identities that increase brand awareness and credibility in your market. We research your market and positioning to deliver a complete identity solution.
Web Design
As the most important marketing tool companies have, Genaesis Creative designs and develops websites with a focus on your strategic objectives. We help you stand out online through competitive benchmarking, initial SEO optimization and usability testing.
Collateral Development
Whether maximizing impact at a trade show or engaging stakeholders through an annual report, Genaesis Creative designs the full suite of print and digital media necessary to promote your brand and support your marketing goals.
Leadership
Kelly Cassella
As Head of Genaesis Creative, Ms. Cassella oversees and supports in-house design services. Ms. Cassella brings her expertise in developing eye-catching and compelling creative paired with thoughtful narrative to clearly communicating your message to drive engagement and achieve your business goals.
Ms. Cassella began her career with Edelman — a global communications and public relations firm — in Washington, D.C. directing marketing campaigns for some of the world’s most well-known companies including GE, Bosch, Waste Management and PhRMA. Following her tenure with Edelman, she became the Senior Campaign Designer for Pentagon Federal Credit Union in Alexandria, Virginia followed by serving as the Design Manager at her alma mater, Edinboro University in Edinboro, Pennsylvania, where she earned her Bachelor of Fine Arts degree.
